YEEZY sneakers were created by Kanye West's collaboration with the Nike brand - Nike AIR YEEZY and later with Adidas - Adidas YEEZY. In 2013, however, there was a turning point that gradually created West's brand in the form we know it today. Kanye left Nike and signed a 10 million dollar deal with adidas. In addition to having much more control over the creative process, he also got a much bigger profit through a share of the units sold.